Cult of Kenzo

A multimedia performance exploring the artist's complicated relationship with luxury fashion. The work examines how high fashion maintains exclusivity and intimidation as barriers, questioning the psychology behind brand desire and luxury consumption. Paula Varjack investigates entitlement, exclusion and territory within the fashion industry context. Key themes include social inequality versus luxury industry thriving, intimidation factor of high-end boutiques, brand psychology and desire manufacturing, and accessibility gaps between high street and haute couture.